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EquityWireFuture Plans: JLR to bank on brand presence, new launches for FY27 growth, CEO Balaji says
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JLR to bank on brand presence, new launches for FY27 growth, CEO Balaji says

This story was originally published at 14:49 IST on 16 June 2026
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Informist, Tuesday, Jun. 16, 2026

 

MUMBAI - Tata Motors Passenger Vehicles Ltd.'s UK-based luxury car arm Jaguar Land Rover, which contributes over 80% to its overall revenues, will focus on its brand value, launch of Range Rover Electric, and a new Jaguar model to drive growth in 2026-27 (Apr-Mar). "We are also well positioned due to our flexible vehicle architectures, which offer ICE (internal combustion engine) and hybrid powertrains as we roll out BEV (battery electric vehicles) options, allowing us to meet the needs of clients in different markets as they electrify at different rates," JLR's Chief Executive Officer, P.B. Balaji said in Tata Motors PV's annual report for FY26.

 

JLR continues to recover from multiple headwinds, including cyber attacks, dwindling demand, and structural changes in key markets. In FY26, its wholesale sales fell 23% on year to 307,915 units. 

 

"2026 is set to be an exciting year for JLR as we develop our next-generation vehicles, including the launch of the Range Rover Electric and the unveiling of the first new Jaguar, and take further steps to unlock our potential by putting our world-renowned brands and peerless products at the very centre of our business."

 

Last year, the company's financials also took a hit from the imposition of tariffs by the US, a key market for the Defender maker.

 

"Evolving regulatory frameworks, including use of further tariff and non-tariff protectionism mechanisms as well as conflicts, such as that in the Middle East would have a material adverse effect on our business prospects, results and financial condition," the company said. 

 

The immediate impact of the tariffs was smoothened by subsequent US-UK trade deal, US-EU trade deal, and the relaxation of emission regulations by the US. "(But) they continue to add to the cost and uncertainty of doing business in the US," the company said. The US is among JLR's biggest global markets, forming a quarter of its overall sales. 

 

The company also flagged demand issues in key markets. "Market conditions are becoming more challenging because of increased competition, especially from Chinese manufacturers in UK and European markets," the company said. 

 

Crucially, JLR said risks of cybersecurity remain elevated. "These global cybersecurity risks range from isolated, uncoordinated attempts to highly sophisticated and targeted attacks, referred to as advanced persistent threats," the company said. In 2025, the company faced a crippling cyber attack, which halted its global vehicle production for five weeks and caused steep losses for the company and the UK economy.

 

LAUNCHES
JLR plans to unveil the first production model based on the Type 00 design concept for its Jaguar cars, as the brand undergoes a total revamp. The company will not produce its older Jaguar models, such as the F-PACE, E-PACE, XEL, and XFL.

 

The Range Rover Electric is nearing the end of its testing phase and is set to be launched in 2026, after a delay. The waiting list for the car now stands at 76,976.

 

JLR will also reveal the first vehicle built on its electrified modular architecture, or JLR EMA. Further, the company will launch a new model from the Range Rover family built in Halewood, UK. "At Halewood, the lines for building medium-sized pure electric SUVs on our EMA architecture are now substantially complete, enabling the site to produce ICE, hybrid and BEV vehicles in parallel," the company said.

 

The company operates in China through its joint venture Chery Jaguar Land Rover Automotive Co. Ltd. The company revived its Freelander model earlier in March as a concept electric car built for the Chinese market. This model is expected to be launched later in 2026.

 

For the March quarter, Tata Motors PV's consolidated net profit was INR 57.83 billion on revenues of INR 1.05 trillion. At 1439 IST, its shares traded 0.8% lower at INR 393.30 on the National Stock Exchange.  End

 

IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT

 

Reported by Anand JC

Edited by Avishek Dutta

 

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