More Stories

Informist, Friday, Nov. 6, 2026

 

NEW DELHI – The Delhi High Court Friday issued a notice to Red Bull India Pvt. Ltd. on the Food Safety and Standards Authority of India's review plea seeking direction to the company to not use the "energy drink" name in their products for alleged misbranding and misleading claims. The food safety regulator has sought review of the court's Sept. 29 order that had set aside its direction to Red Bull to not use the "energy drink" name. 

 

Earlier, the high court had said the order against Red Bull India was passed by the food safety regulator without giving the company an opportunity to file a response, in violation of the principle of natural justice. The food safety regulator is at liberty to take a fresh decision after issuing a show-cause notice and granting the company an opportunity of hearing, it said.

 

The food safety regulator said the order against it was passed without pointing out that Red Bull India had participated in its meeting and was always aware of the proposed action against the company. The court will hear the food safety regulator's review plea against Red Bull India on Jan. 27, 2027. 

 

Separately, the high court will also hear Monster Energy India Pvt. Ltd.'s plea against its previous order of not allowing the company to further manufacture the products with "energy drink" names. Despite staying the food safety regulator's similar energy drink order against Monster Energy, the court had restricted the company from manufacturing such products further. The court Friday said it will hear Monster Energy's plea on Jan. 27, 2027. Like Monster Energy, a similar order was passed against PepsiCo India Holdings Pvt. Ltd., whose plea the court was yet to hear.

 

Earlier, the food safety regulator had sought responses from several beverage companies over the use of the term "energy drink" and related promotional claims, saying there was no notified standard for such products under India's food safety regulations. It had also objected to claims suggesting the beverages enhance energy, focus or help combat general weakness, calling them impermissible under existing laws.  End  

 

Reported by Surya Tripathi

Edited by Shubhayan Bhattacharya

 

For users of real-time market data terminals, Informist news is available exclusively on the NSE Cogencis WorkStation.

 

Cogencis news is now Informist news. This follows the acquisition of Cogencis Information Services Ltd. by NSE Data & Analytics Ltd., a 100% subsidiary of the National Stock Exchange of India Ltd. As a part of the transaction, the news department of Cogencis has been sold to Informist Media Pvt. Ltd.

 

Informist Media Tel +91 (11) 4220-1000

Send comments to feedback@informistmedia.com

 

© Informist Media Pvt. Ltd. 2026. All rights reserved.